Content Marketing Strategy

content marketing strategy

Content Marketing Strategy

You've quite recently heard somebody talk about “content marketing” and you get the thought you should definitely comprehend what it is, yet you're excessively uncomfortable to ask anybody. If you want to know what is content marketing? This article is for you.

Content marketing refers to obtaining the exact information to the correct audience at the opportune time. It develops your brand and advances relationships, including the depth and visibility you should be successful in the present marketplace. With such a large number of choices to make differing content and a custom-made tactic, content marketing is an ideal fit for practically every business in each industry.

Content marketing isn’t latest. We've been honing it since far longer than the term existed, as did numerous others. Research demonstrates that the greater part of organizations uses content marketing, in the sense of utilizing content for any possible marketing or customer-facing role, in spite of content format, channel or medium. What is fresh about content marketing, however, is the manner of looking at the part of the content in a highly planned, strategic, intelligent, integrated, and customer-centric way.

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Why use Content Marketing?

As today every business relies on the Internet for their success, the answer to the question ‘why use content marketing’ is quite obvious. Hence the purposes for the content marketing is many. So to begin with creating the expert content for your company, you should read this meaningful information which will help you accomplish your goal.
Sharable Content Is in Trend
Making content that users need to share is marketing to those that are directly involved in your brand. In case your brand is not imparting it’s individual content on brand-owned social media outlets, society wouldn't share it either. To execute this sort of content marketing, hire an agency to exclusively play out the errand of sharing the appropriate content at the suitable time on the best social media channels. Sharing the appropriate content with important information at the right time of the day to the appropriate audience enhances website traffic, boosts brand visibility as well as interrupts the competition.

When you promote content, you possess the words the content contains. Disruption can be something to be thankful for an industry since it makes different brands get closer to the disruptor. An instance is how effortlessly the medical industry is disturbed by content marketing as relatively few professionals market themselves or the content made for practice-related blogs.

Giving demonstrated strategies to wellness, including natural remedies for general illnesses does help earn respect in the business and develops a group of people as the practitioner gives significant information for the audience to begin gaining faith.
Content Will Always Be the One who Rules
Each site needs to have content. Each marketing campaign begins with a tale and is based on content. The content you give to your audience has to have worth, it has been marketed and it has to be appropriately prepared for SEO purposes.

Your brand needs to spend on content marketing. Basically, you have to invest a small amount of money to earn more. Your content, and the manner that it is shown is what will drive consumers or other businesses to yours.
Supports Action
Sharing the content as well as making it accessible for sharing urges your audience to make a move. It urges them to peruse the content, look around the brand site and see extra products. While making content, involve social media sharing buttons. This informs the audience that you are available on social networking website, you are fully informed regarding society, and that your image can adjust. Buyers will explore how the brand interrelates with social media.

Customers will likewise set aside the time to peruse organization reviews, look for news stories about the brand, and perform correlations against industry rivalry. What you are truly doing is developing an interest about the brand. That intrigue leads more remarkable site visits, expanded collaboration, and enhanced sales.

Content Marketing Strategy

View our pricing below to see the features of our Content Marketing Strategy.


To increase your visibility online




Content assets developed
3 7 14
Distribution of content on 3rd party websites
Contextual links
Keyword used in anchor text At least 50% At least 50% At least 50%
Themed links
Minimum link longevity or will be replaced (rarely happens) 1 year 1 year 1 year
Dedicated link building/outreach expert
Online project management schedule
Keyword research
Development or optimization of website blog
# of blog posts per month 2 4 8
# of press releases 1 - every year 1 - every 6 mo 1 - every 3 mo
# of infographics 1 - every year 1 - every 6 mo 1 - every 3 mo
Rel=Infographic research
Infographic design Up to 4 pages Up to 20 pages Up to 40 pages
Infographic promotion
Infographic website outreach
Infographic social outreach
Infographic viral promotion
Estimated backlinks per infographic 15+ 15+ 15+
Creating of motion graphic (based on inforgraphic research)
Motion graphic design
Motion graphic promotion
Motion graphic website outreach
Motion graphic social outreach
Motion graphic viral promotion
Estimated backlinks per motion graphic 6+ 6+ 6+
Ongoing monthly traffic & goal reporting -
Keyword rank checker access (Updates weekly) -
Social media monitoring interface access -
Competitor intelligence report -
Creation & promotion of an eBook - -
1 Hour Consultation with 7 Stones Digital, Inc. CEO - -
Monthly Link Reporting -
Duration 1 year 1 year 1 year
Monthly Content Marketing Investment: ₹ 35,000 ₹ 70,000 ₹ 1,40,000
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Final Thoughts

Thus, Content marketing usage enables brands to create their image or re-shape current messaging. Your content is an impression of your inward information, obligations, development, and potential.

If content marketing is not at the top of your brand’s content marketing strategy, it is time to engage with your marketing staff. The content always has to come primary. The digital as well as visual presentations can come later. Focus around making stellar content that individuals will need to take a gander at and discover it as a significant one. If your brand cannot develop importance, turn into an industry pioneer and be recognized as an expert in your own industry.

Do you want to see your business hit on the online platform as well, you should look for an effective content marketing strategy no matter whether you have your business established in Chennai, Bangalore, India, USA or anywhere else. If your tactics and goals are clear you will surely see the positive results in the form of increased sales and better ROI. Just make sure your content is a high-quality and unique one.

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