Bounce Rate Analysis

Bounce Rate Analysis

Bounce Rate Analysis

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Do you see a huge number of visitors on some web pages but none of them converts to any actionable business? Have you been struggling to retain the visitors on your page? There have been several instances where bounce rate has deceived the website owners! Bounce rate is open to interpretation and it isn’t just the consideration of bounce rate which will let you know the actions of the visitors.

Those who are wondering what bounce rate actually is, here is a simple explanation to understand bounce rate.

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What is Bounce Rate?

Bounce rate is the percentage of visitors who leave a certain web page without visiting a second page or take any action on that web page. There are many who misunderstand bounce rate with the time duration a visitor spends on a web page, but as you can see, bounce rate has nothing to do with the time. The main motive why analytics included bounce rate as a factor was to inform the web owners about the right set of audience visiting the webpage.

The analysis of bounce rate isn’t simple as one may think. There are several factors that need to be taken into consideration before coming to a conclusion about a bounce rate. A high bounce rate doesn’t always mean that the page needs to be optimized and a low bounce rate doesn’t mean that it is performing well.
Bounce rate needs to be combined with other analytics to understand the performance of a web page or a total website.

What kinds of actions are considered for bounce rate?

  • When a visitor visits a web page and clicks on the back button without taking any other action on the web page.
  • When the visitor closes the tab or the window of a web page without taking any other action.
  • When the visitor types another URL in the address bar of your web page after viewing a single page in a website.
  • When the session time of more than 30 minutes runs out without the visitor taking any other action
  • When the visitor moves to another page of your website which is not tracked by Google Analytics tracking code
  • When the visitor moves to another page of a different website which has a different tracking code. .
  • When the visitor moves to a different page on which the Google Analytics tracking code is incorrect or wasn’t executed due to some errors

There are also other actions which trigger the bounce rate, but to understand that, you need to know about event tracking code.

Google Analytics tracking code is triggered by a visitor when he opens a web page and clicks on an action which is tracked by Google Analytics tracking code. Every time a website is opened, the Google Analytics tracking code is registered to the Google Analytics server. So, to continue with the actions that will contribute to your bounce rate,

If you have difficulty understanding these technical details, our team at 7 Stones Digital will analyze and help you in taking actions to reduce the bounce rate.

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7 Stones Digital’s Analysis of Bounce Rate?

We, at 7 Stones Digital, take all of the above-mentioned factors and many more into consideration in analyzing the bounce rate for each page of your website. Our team of experts have a wide experience in understanding and analyzing the factors and analytics of a web page.

How do we analyze?

  • By making use of the analytics, we not only consider the bounce rate, but also the nature of the website, the theme of the web page, the number of visitors, the interface of the website, the user friendliness, the location, the type of visitors (either new or returning visitors) and a lot more to understand the bounce rate.
  • We analyze the bounce rate behind each and every lead that helped the visitors to land on the page, like the organic search, paid advertisements, backlinks, email marketing, referrals, social media links and referrals.
  • We then determine if the bounce rate is normal for a website or if the bounce rate is a bad sign for the web page and if so, we provide suggestions to improve the quality of the page.
  • One always has to keep in mind that the basis of this analysis is to the measure the satisfaction of the visitors with the quality of the content on the website or the webpage. It all comes down to this: if the page provided the content the visitor was looking for.
  • There are instances when the bounce rate may wrongly be displayed as high even when the conversion rate of the page is high. During such instances, our team will guide you to track the right bounce rate of the website without changing any content in the web pages.

When a bounce rate is high, but it is not bad

  • When a visitor lands on a blog page, they tend to read the page and return back. There is very little call-to-action or fewer chances of visitors linking to another blog post on the same website.
  • When you have a single page website, the bounce rate will always be 100%.
  • The bounce rate on a ‘Contact’ page will always be high. The visitor will visit the page for contact details and leave the page without taking any action.
  • If you have a lengthy content, the visitor may bookmark the page and leave it, and come back once again to read it. In this case, the bounce rate may increase.
  • In ‘customer care’ or ‘support’ pages, visitors do not spend much time. These also have high bounce rates.
  • Check out pages in shopping websites will have high bounce rate as this is not a landing page.

How to reduce Bounce Rate?

We offer many suggestions, according to the analysis, for our customers to reduce bounce rate, and more importantly, to increase conversion rate. Here are a few suggestions that are universally applicable:

  • Create a relevant call-to-action that a visitor can’t say no to!
  • Develop an easy to use and read user interface.
  • Create the content for your target audience as they are the ones who will help in reducing the bounce rate and indulge in taking actions around your website.
  • Create an attractive meta description that makes a visitor curious. This not only decreases the bounce rate but also improves your organic search visitors too.
  • Avoid cluttering your page with ads.
  • Include images, videos and links to other articles to increase the user engagement.
  • Make sure to include options that open third party links on new tabs or windows.
  • Create web pages that load fast as visitors tend to leave a page which takes more than an average of 5 to 7 seconds to load.
  • Create quality content to retain the visitors.
  • Include images, videos and links to other articles to increase the user engagement.

There are various other factors to improve user engagement which differs from page to page. Depending on the industry, current analytics of the page and the page content, our team will guide you to take the best action for your website in terms of bounce rate. Looking to understand, interpret and get suggestions based on your bounce rate?

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