Career Recruiting Marketing
Before the days of Facebook and LinkedIn, candidates could remain anonymous until they applied for a job. But the world has changed. We’re all hyper-connected and that has prompted an industry-wide shift in the way companies attract top-tier talent.
Recruitment Marketing is additive, and should not be thought of as a replacement for recruiting. Instead, think of the hiring funnel in the same way you would think about the marketing funnel.
start todayCapture the Attention of Top Talent with Career & Recruitment Marketing
- Improve the domain authority of your website
- Maximize the lead generation rate by employing SEO strategies
- Be aware of the current healthiness of your website
- Get a grasp on the factors that are influencing the organic ranking of your website
- Improve the conversion rates of your leads
- Increase user engagement and create a followers base.
Let’s have a look at the Blueprint for Success!
So, let’s get down to the nitty gritty!
No matter what the organization’s size or budget is, to attract great candidates, associations need to apply great marketing skills to the recruitment process. Some of the marketing strategies are to be followed to ensure that you catch the attention of the most qualified candidates.
To act like a marketer, you have to start thinking like a marketer in terms of both the products and audience.
This is a foundational piece. Before we work on anything else, we ensure the employer’s brand is clearly established and properly reflective of their company. Also, we make sure the branding truly reflects the culture, purpose, value and mission.
We make sure every marketing plan should include a description of the activities that you will engage in to meet your objectives and the costs associated with them. Costs may include job-posting fees, *best place to work*, application costs, and hours spent by your staff. Also, a detailed timeline for executing on the identified activities.
To write effective messages, one must first understand the audience so that we can tailor messages to them. While we want to appeal to your target audience, we don’t even try to fool them. Our organization can’t be all things to all people, and that’s OK. What’s important is that we don’t inadvertently create a retention problem by recruiting with messaging that doesn’t reflect the actual experience of working at our organization.
Call us today to get Career Marketing done.
We strive to provide Our Customers with Top Notch Support to make their Theme Experience Wonderful Call Nowcareer marketing pricing chart
View our pricing below to see the features of our local SEO strategy.FeaturesTo increase your visibility online |
BASIC PLAN |
STARTERAGRESSIVE PLAN |
BUSINESSMARKET LEADER |
ENTERPRISETOP MARKET |
|---|---|---|---|---|
| Monthly Recruiting Ad Spend | Up To ₹ 30,000 | ₹ 30,000 - ₹ 85,000 | ₹ 85,000 - ₹ 1,50,000 | ₹ 1,50,000+ |
| Custom Employment Landing Page Design | - | ✓ | ✓ | ✓ |
| Custom Graphics For Employment Page | ✓ | ✓ | ✓ | ✓ |
| Number of Job Listings Written | 5 | 10 | 15+ | Custom |
| Employment Page Optimized For Search | ✓ | ✓ | ✓ | ✓ |
| Initial Keyword Research | ✓ | ✓ | ✓ | ✓ |
| Google Analytics Setup | ✓ | ✓ | ✓ | ✓ |
| Google Analytics Conversion Tracking | ✓ | ✓ | ✓ | ✓ |
| Google Analytics Custom Dashboards | ✓ | ✓ | ✓ | ✓ |
| Google PPC Management | ✓ | ✓ | ✓ | ✓ |
| Facebook PPC Management (Sponsored, Targeted Updates) | ✓ | ✓ | ✓ | ✓ |
| Facebook.com/Jobs Management | - | ✓ | ✓ | ✓ |
| LinkedIn Jobs Sponsored Updates | - | ✓ | ✓ | ✓ |
| LinkedIn Job Listing Management | - | ✓ | ✓ | ✓ |
| Indeed PPC Management | - | ✓ | ✓ | ✓ |
| Conversion Rate Optimization on Employment Page | - | ✓ | ✓ | ✓ |
| Ad campaign copywriting | ✓ | ✓ | ✓ | ✓ |
| Ad copy performance testing | ✓ | ✓ | ✓ | ✓ |
| Ongoing keyword development and tweaking | ✓ | ✓ | ✓ | ✓ |
| Results analysis/reporting | ✓ | ✓ | ✓ | ✓ |
| Dedicated account representative | ✓ | ✓ | ✓ | ✓ |
| Free ₹ 1,000 AdWords credit to new clients | ✓ | ✓ | ✓ | ✓ |
| 15% discount on Indeed advertising spend | - | ✓ | ✓ | ✓ |
| One time setup (1st month): | ₹ 20,000 | ₹ 35,000 | ₹ 45,000 | Custom |
| Progressive monthly management: | ₹ 10,000 | ₹ 15,000 | ₹ 25,000 | 20% of ad spend |
| Need more information? Call Us: (+91) 93 6337 7776 | Get a quote | Get a quote | Get a Quote | Get a Quote |
Every one of you reading this will have different answers to all the questions above. Why do you think so? Apart from the way we search for jobs, the fact is we all want different jobs at different stages of our life, have different skills and have different things that influences our career decisions. As in marketing, recruitment advertising or job postings are increasingly being analyzed as a science of conversion. As consumers decide to click an ad or make a purchase online, so do potential employees decide to apply to job listings. Employment marketing is another one of the newest buzzwords that involves building a strong brand as a company and employer. The goal is to articulate what makes the company different or special. The employer brand image impacts recruiting, retention, engagement, and overall perception of your company.
To be fair and frank, many company owners and HR professionals know the answer to this question but don’t have the marketing skills or time to communicate it - at least externally. While working with clients for digital marketing, we see many examples of well-run companies with terrific cultures. Unfortunately, you would never learn this by visiting their websites or social channels. The web presence is typically, sales-centric rather than being well balanced with employment marketing. In most companies, employment marketing is done poorly, if at all. Thinking about recruiting as purely a marketing function is certainly incorrect – it’s only one side of the coin – the “pull” versus the “push” of recruitment. However, taking some best practices from marketing and sales and applying them to job posting, recruitment advertising, and employment branding is a good exercise for any corporation looking to improve their candidate attraction strategy.