SEO Copywriting
SEO copywriting is an online writing that persuades people and in turn, increases website's search engine ranking with the help of keywords. It is a form of content that is written to influence readers to perform an action. We know what happens when you type a search query into a search engine and hit *enter*: You get a list of search results that are relevant to your search term.
Those results pages appear as a result of search engine optimization (SEO). In a nutshell, SEO is a method of optimizing (enhancing the effectiveness of) your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms. Whereas, Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive or take some other action that will benefit you.
start todaySEO Copywriting pricing chart
View our pricing below to see the features of our SEO Copywriting strategy.SEO COPYWRITING - ARTICLES PAGES/BLOG POSTS |
WEBSITE SALES COPY (A FEW KEYWORDS INCLUDED) |
|---|---|
| Keyword research, SEO Copywriting, editing, new web page implementation, and SEO for the new web page | Keyword research, SEO Copywriting, editing, new web page implementation, and SEO for the new web page |
| ~ 500 words per | ~ 500 words per |
| Up to 10 min research per | Up to 45 min research per |
| Semantic webpage analysis | Semantic webpage analysis |
| Strategic keyword use in articles | Strategic keyword use in articles |
| Basic keyword research included | Basic keyword research included |
| All copy is reviewed by a Sr. Web Editor | All copy is reviewed by a Sr. Web Editor |
| Matching website tone to buyer persona | CTA included in website sales copy |
| Copywriting & editing: ₹ 1500 a page | Copywriting & editing: ₹ 2500 a page |
| Page implementation & optimization: + ₹ 500 a page | Page implementation & optimization: + ₹ 500 a page |
| Total (Copywriting, editing, implementation, & optimization of the new page): ₹ 2000 a page | Total (Copywriting, editing, implementation, & optimization of the new page): ₹ 3000 a page |
Copywriting is salesmanship, according to 7 Stones. It is the art and science of writing to promote a product, a business, a person or an idea.
Why SEO Copywriting is important?
- To persuade site visitors.
- To rank higher in the search engines.
- To convey your brand identity.
- To reduce bounce rate.
Most people think SEO copywriting is all about putting words after words. But in our experience, the STRUCTURE of the content is just as important as the writing itself. SEO copywriting is all about creating useful, compelling and valuable content that targets specific keywords so that other people will gladly promote it on a social media platform. It is a specialized form of online writing that helps in the following
- Contains key phrases — words your target reader types into a search box to find the information they want. The key phrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.
- Helps online content rank higher in search results (such as Google)
- Drives qualified traffic
SEO Copywriting Product Description
View our pricing below to see the features of our SEO Copywriting strategy.Basic - Product Descriptions |
Advanced - Product Descriptions |
Premium - Product Descriptions |
|---|---|---|
| Optimized ecommerce product descriptions | Optimized ecommerce product descriptions | Optimized ecommerce product descriptions |
| 150-250 words per | 250-400 words per | 400-550 words per |
| Up to 15 min research per | Up to 30 min research per | Up to 45 min research per |
| Strategic keyword use in copy | Strategic keyword use in copy | Strategic keyword use in copy |
| Keywords provided by client | Basic keyword research included | Basic keyword research included |
| CTA included in website sales copy | CTA included in website sales copy | CTA included in website sales copy |
| ₹ 1200 per page | ₹ 1950 per page | ₹ 3400 per page |
Long Form Content (Skyscraper Content) Pricing
View our pricing below to see the features of our SEO Copywriting strategy.BASIC - LONG FORM CONTENT |
PREMIUM - LONG FORM CONTENT (INCLUDES CUSTOM GRAPHICS) |
10X - LONG FORM CONTENT (INCLUDES GRAPHICS, OUTREACH, & PAID TRAFFIC) |
|---|---|---|
| 2,100 to 2,600 words per | 2,800 to 3,600 words per | 4,500 to 5,300 words per |
| Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page | Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page | Keyword research, SEO copywriting, editing, new web page implementation, and SEO for the new web page |
| No topic research required | Topical research included | Topical research included |
| Strategic keyword use in articles & co-citation | Strategic keyword use in articles & co-citation | Strategic keyword use in articles & co-citation |
| Keyword research included | Keyword research included | Keyword research included |
| Linking to internal & external content | Linking to internal & external content | Linking to internal & external content |
| Basic reporting | Detailed reporting | Detailed reporting |
| Up to 5 stock photos or graphics | Up to 10 stock photos or graphics | Up to 15 stock photos or graphics |
| Web page layout formatting | Up to 2 hours on formatting or custom graphics/charts | Up to 4 hours on formatting or custom graphics/charts |
| Basic promotion | Up to 3 hours spent promoting and outreaching to influencers | Paid traffic promotion |
| ₹ 12000 a page | ₹ 24000 a page | ₹ 36000 a page |
In-Depth Online Guides
BASIC - ONLINE GUIDE |
PREMIUM - ONLINE GUIDE |
10X - ONLINE GUIDE |
|---|---|---|
| 6,000 to 7,500 words per | 8,500 to 10,000 words per | 15,000 to 17,000 words per |
| Consultation with an experienced online guide project manager | Consultation with an experienced online guide project manager | Consultation with an experienced online guide project manager |
| Detailed outline before writing begins | Detailed outline before writing begins | Detailed outline before writing begins |
| Professional research, writing and editing work | Professional research, writing and editing work | Professional research, writing and editing work |
| Strategic keyword use in guides | Strategic keyword use in guides | Strategic keyword use in guides |
| Keyword research included | Keyword research included | Keyword research included |
| Addition of a lead or email capture form | Addition of a lead or email capture form | Addition of a lead or email capture form |
| Web page design and layout for guides | Web page design and layout for guides | Web page design and layout for guides |
| Linking to internal & external content | Linking to internal & external content | Linking to internal & external content |
| Up to 15 stock photos or graphics | Up to 20 stock photos or graphics | Up to 30 stock photos or graphics |
| Paid traffic promotion | Paid traffic promotion | Paid traffic promotion |
| Detailed reporting | Detailed reporting | Detailed reporting |
| Professional design and development work | Professional design and development work | Professional design and development work |
| Up to 6 hours spent promoting and outreaching to influencers | Up to 8 hours spent promoting and outreaching to influencers | Up to 12 hours spent promoting and outreaching to influencers |
| ₹ 70,000 a guide | ₹ 92,000 a guide | ₹ 1,62,000 a guide |
SEO copywriting is a process that comprises of
Blog Post Writing
Adding content to a blog is essential to keep a website freshly indexed by the search engines. It promotes individual products and services. We can write high quality, user engaging blog posts in any style as you like. Whether you require guides, how to posts, industry news, editorials or promotional content we can deliver them.
GUEST POST WRITING
Guest posts are a fantastic way to build links to a website for search engine rankings. We have written over 2000 guest posts all of which have been published online with success. We read a blogs requirements and tailor our guest posts to the webmaster's needs.
PRESS RELEASE WRITING
We consider press releases to be essential marketing copy. We have written hundreds of successful press releases which gave rise to significant positive feedback from customers. Our press releases are tailored as to how you like them and will be written with a brands ideology in mind.
WEB COPYWRITING
Creating website content is not easy, especially considering that the wrong use of words can be the make or break of a potential conversion. We have writers on board who have launched multiple successful businesses online, just itching to deliver website copy for you and your clients that users will engage with and the search engines will rank.
FULL CONTENT WRITING SOLUTIONS
Guest posts are a fantastic way to build links to a website for search engine rankings. We have written over 500 guest posts all of which have been published online with success. We read a blogs requirements and tailor our guest posts to the webmasters needs. You will receive guest posts that the blog in question will simply love.