PPC ManagementOne-click to boost your business
PPC or pay per click advertising is one of the most cost-effective ways to drive traffic to your business website. It is the quickest way to beat your competitors and get a higher ranking with top-tier keywords. It allows you to increase sales, drives immediate results and increases revenue. More than 70% of the brands utilise PPC advertising to drive immediate results. With the help of an effective PPC company, like 7 Stones Digital, your business can hit the sky.start today
What is PPC?
PPC campaign is an advertising model in which brands pay only when a user clicks on their online ads. It is a way to buy visits to your website rather than attempting to earn those visits organically.
When organic traffic is not enough, you need a push to increase
No matter what your size and scope are, 7 Stones Digital provides the best PPC Management services in Chennai to improve ROI and brand visibility.
How PPC Works?
Pay per click advertising is a powerful marketing strategy that generates high ROI for businesses. Let’s now understand how they work.
With Google and other platforms, brands pay to display their ads at the top of the search engine result pages. When a consumer clicks the ad, brands pay the cost per click (CPC) amount from the daily budget. This CPC is determined by the keyword usage. PPC ad forms include Search Ads, Local Ads, Display Ads and Remarketing.
Search ads appear on the top of the organic search results. Brands will have to only pay if consumers click on their ad links.Google and other platforms run bids on competitive keywords and the highest bidder earns a specific keyword to get listed in the SERPs. This process is very challenging without the help of an effective PPC company.
These are a specific sub-set of search ads. They help to attract demographic consumers from a particular field. Linking your PPC ad efforts with Google My Business page is an effective method to improve brand reach among potential local consumers. More than 86% of the local business utilize Geo-targeting to reach all the local potential consumers. This helps to customize local business for potential customers.
Display ad is precisely not a Pay per click advertising model. They can be visual ads and graphic content-based. The setup process is very simple, brands have to create ads in various formats, select the demographics and then determine the budget. Depending on this, the cost per click (CPC), cost-per-thousand-impression (CPM) and cost-per-acquisition (CPA) varies
An example of video ad is the advertisements that are played before viewing a YouTube video. These ads are usually 15, 30 and 60 seconds long. Video ads can be classified into Pre-roll, Mid-roll, Post-roll, Overlay ads and Non-Overlay ads. Pre-roll ads are the most commonly used ad format in video advertisements.
Remarketing can efficiently and consistently raise conversion rates. Brands see a lower cost per impression because they are not competing for keywords in the search results. Instead, they specifically target customers who have already visited their site to improve ROI. More than 67% of the companies use remarketing to gain customers. It is very cost-effective compared to other PPC ad forms.
How does it work?
Once a customer visits your website a remarketing tag is added on them if they do not enter the purchase funnel. This tag drops a cookie onto their browser that tracks them wherever they go online. Wherever they land on the Internet your ads get projected to them. This gives greater control over your target audience and can customize ads to trigger them to enter the consumer journey. Remarketing consists of Video Remarketing, Search Remarketing, Display Remarketing, Dynamic Remarketing, Social Media Remarketing and Customer List Remarketing.
PPC pricing chartView our pricing below to see the features of our PPC
|Monthly PPC spend with PPC networks||1,50,000 INR||2,50,000 INR||Custom|
|Keywords in campaign||Up to 400||Up to 2,000||Up to 10,000|
|Google PPC Network||✓||✓||✓|
|Bing PPC Networks||-||✓||✓|
|Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)||✓||✓||✓|
|Google Display Network||✓||✓||✓|
|YouTube Video Ads (Clients need to provide video or purchase 7 Stones Digital web video production package)||✓||✓||✓|
|Google In-Store Visit Reporting||✓||✓||✓|
|Google customer match & audience match||✓||✓||✓|
|Gmail Competitor Ads||✓||✓||✓|
|Initial campaign development & strategy||✓||✓||✓|
|Advanced keyword research and selection||✓||✓||✓|
|Ad campaign copywriting||✓||✓||✓|
|Ongoing keyword development and tweaking||✓||✓||✓|
|Dynamic keyword insertion into ads||✓||✓||✓|
|Google analytics integration & goal tracking||✓||✓||✓|
|Strategic bid management||✓||✓||✓|
|PPC account settings monitoring (Ex. Geotargeting)||✓||✓||✓|
|Single account representative||✓||✓||✓|
|Up to two personal consultations per month||✓||✓||✓|
|Up to 100 web lead phone calls tracked per month (Included for all 7 Stones Digital clients)||✓||✓||✓|
|Up to 25 web lead phone calls transcribed per month (Included for all 7 Stones Digital clients)||✓||✓||✓|
|Monitoring clicks, conversions and click fraud activity||-||✓||✓|
|Setup and management of rule based bidding||-||✓||✓|
|International PPC campaign management (English only campaigns)||-||-||✓|
|Setup of 1 Unbounce Landing Page template (optional)||-||-||✓|
|Website conversion analysis reporting||-||-||✓|
|Initial banner ad design for display & remarketing||Add 63,000 INR||Add 63,000 INR||1 set included|
|Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year)||Add 21,000 INR||Add 21,000 INR||Add 15,750 INR a month (since 1 set is included each year)|
|Website conversion analysis implementation||Nil||Nil||By Quote|
|Social Media PPC Advertising||By Quote||By Quote||By Quote|
|Free 7,000 INR AdWords credit to new clients||✓||✓||✓|
|One time setup (1st month):||70,000 INR||1,22,500 INR||1,75,000 INR|
|Progressive monthly management cost:||22,750 INR (& minimum for all plans)||14% of monthly budget||12% of monthly budget|
|International Campaigns (Non-English) - Each additional language monthly management cost: (Two month duration)"||19,250 INR||19,250 INR||19,250 INR|
|Translation Services:||By Quote||By Quote||By Quote|
|Need more information?Call Us at: +91 93 6337 7776||Get a quote||Get a Quote||Get a Quote|
6 Reasons why you should choose PPC for your business